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Bad Martha Farmer's Brewery "MAD LABS"

I had the opportunity to design can labels for Bad Martha Farmer's Brewery. I worked closely with the brewing team and the company owner to create designs that held true to the established style and aesthetic of the brewery, but also highlighted the aspects of the beer and the local culture of East Falmouth and Cape Cod.
These designs were used for printed labels on 16 FL OZ cans. 
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Process

9

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5

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10

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8

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6

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4

Color
tests

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1

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2

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Concepts

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